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Employees – a Brand’s greatest asset

While products and services are what businesses sell, brand loyalty is a key aspect of good business. And loyalty is largely built through the personal interactions that happen every day between...

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Case Study: A solution for customer-centricity

The Brief  We were commissioned by a leading financial services provider to improve the overall customer centricity of their organisation. They needed to identify the service and emotive pillars of...

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Case Study: Having all your ducks in a row

The Brief  One of our established clients in the financial services sector was undergoing extensive customer experience auditing and development. They had already conducted research into customer...

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Case Study: Walking in the Customer’s shoes

The Brief  Interact RDT was commissioned by a prominent and exclusive player in the financial services and banking sector. Their client satisfaction was of paramount importance to them, and they wanted...

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Don’t be Customer Experience shortsighted

Customer Experience ROI As customer experience practitioners we are often asked to demonstrate or prove the effects of customer experience on the profit margins and general success of organisations....

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